Permanent Press.
Open Field redefines the modern alcohol experience by bridging refined, boutique-inspired design with approachable functionality, creating a brand that feels intentional, visually elevated, and seamlessly integrated into everyday social moments.
Project Category: Brand Guidelines
Tools: Illustrator, Photoshop
Overview
Permanent Press is a brand identity for a co-working laundromat built around one idea: do both. The concept merges two everyday routines, laundry and focused work into a single, intentional space. The identity reflects that duality through a restrained visual system, a direct voice, and design decisions that prioritize clarity over decoration. Every element, from the word-mark to the photography, is built to feel like it belongs in the space rather than on top of it.
MoodBoard - Visual Direction
Design Elements
